Whether he's pitching himself, or his high-priced luxury cars at Turgeon Auto Sales, Joey O'Brien never lets a day go by without "doing" someone good. But Joey's schmoozed through life on cruise control ... and now he's riding in the hot seat.

Fast-talking, foul-mouthed used-car liquidator Don Ready and his disorderly crew descend upon a small town to save a struggling auto dealership from bankruptcy by revving up the sales and moving out the cars at the Fourth of July sale. Ready soon discovers that he will have to rely on more than his crafty skills to make the weekend a success when he unexpectedly falls for the owner's daughter.